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We are thrilled to announce the appointment of Lee Shmuel Goldfarb as our new Executive Sales Trader. Lee's strong background in eFX liquidity, institutional sales, and partnership development brings a diverse set of skills and a hands-on approach that will be invaluable as we continue to enhance our client engagement and drive market growth here at B2PRIME.
His arrival marks a significant moment as we are actively broadening our suite of advanced institutional-grade solutions and deepening our engagement with clients across global financial hubs and emerging markets.
Lee comes to us from Edgewater Markets, where he was instrumental in leading institutional sales and account management for clients with emerging markets trade flows. His impressive experience spans bank, hedge fund, and prop trading sales across various asset classes, including precious metals, eFX, and NDFs.
Before his tenure at Edgewater Markets, Lee held the position of Partnership & Account Manager for Israel at Currencies Direct. In this role, he consistently achieved high revenue performance and was pivotal in streamlining compliance processes for onboarding corporate and high-net-worth individuals. We are confident that his expertise will greatly benefit our clients and our team.
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"Joining B2PRIME represents a logical progression in my professional journey. It is uncommon to discover a firm that offers such a diverse selection of trading solutions alongside the capability to develop internal institutional-grade solutions. The team's dedication to clarity, accuracy, and exceptional client support particularly appeals to me, and I eagerly anticipate contributing to their efforts," says Lee Shmuel.
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“We’re thrilled to have Lee join us. Strengthening our team with professionals who understand both the technical and relational sides of the business is a key element of growth for us. Lee’s experience and client-first mentality make him a perfect fit for our expanding institutional focus.”
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Lee’s appointment follows our recent announcement of welcoming Fernando Wladdimiro to our team, who has taken on the role of Regional Leader and Senior Business Developer Manager. We are continuously investing in top talent to ensure we provide the best possible service and expertise to our clients worldwide.
The latest additions to our team reinforce B2PRIME’s mission: to serve our institutional clients with top-tier liquidity, best-in-class technology, and a steadfast, long-term vision of excellence.
