Brand Resources

B2PRIME Brand Assets & Guidelines

Official logos, color swatches, and brand guidelines for partners, clients, and media. Use these assets to represent B2PRIME correctly across all channels.

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Logo System

Official Logo Variants

Use the correct variant based on background context. Never alter colors, proportions, or spacing of the logo.

Logo Guidelines

Use only on white, light, or approved dark backgrounds

Maintain minimum clear space equal to the height of the icon

Do not recolour, rotate, stretch, or add effects to the logo

Full Color

Primary

Use on white or light backgrounds

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White

Primary White

Use on dark backgrounds

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Mono

Monochrome

Use on very dark or complex backgrounds

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Vertical

Stacked Logo

For square or portrait formats

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Symbol

Icon / Symbol

Avatar, favicon, app icon contexts

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App Icon

Mobile, browser tabs, platform listings

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Color Palette

Brand Colors

Official color palette with Pantone, CMYK, HEX, and RGB values. Hover a card to copy the HEX code.

Charcoal

HEX #2A2A2A

RGB 41, 41, 41

CMYK 0, 0, 0, 84

Pantone Black C

Dark Green

HEX #55875B

RGB 68, 137, 86

CMYK 50, 0, 37, 46

Pantone 7741 C

Mid Green

HEX #76BF7A

RGB 91, 193, 114

CMYK 53, 0, 41, 24

Pantone 360 C

Light Green

HEX #84DD88

RGB 98, 224, 126

CMYK 56, 0, 44, 12

Pantone 7487 C

Pale Green

HEX #A2EDA8

RGB 138, 240, 161

CMYK 43, 0, 33, 6

Pantone 7486 C

Primary Green

HEX #25C247

RGB 37, 194, 71

CMYK 81, 0, 63, 24

Pantone 360 C

Usage Guidelines

Logo Usage Rules

Follow these guidelines to ensure B2PRIME is represented consistently and professionally across all contexts.

Correct Usage

Approved applications

Correct background pairing Use the dark logo on white or light backgrounds. Use the white logo on dark, green, or gradient backgrounds.

Maintain clear space Keep a minimum zone of one dot diameter (8 px) on all sides of the logo.

Use high-resolution files Always use provided SVG or high-resolution PNG source files for all official materials.

Scale uniformly Always scale the logo proportionally to preserve the visual integrity of the dot-grid pattern.

What to Avoid

Prohibited modifications

Don't alter colors Never recolor the logo or icon elements. Do not apply filters, tints, or custom colors.

Don't distort or rotate Never stretch, compress, skew, or rotate the logo. Never apply drop shadows, outlines, or decorative effects.

Don't create variations Do not create new logo versions, combine with other symbols, or use the wordmark without the icon.

Don't use on busy backgrounds Never place the logo on photos, busy patterns, or backgrounds with insufficient contrast.

Technical Specs

Sizes & formats

Horizontal logo 97 × 24 px at 1× — ideal for headers, footers, and navigation bars. Minimum width: 80 px.

Stacked logo 65 × 45 px at 1× — use in compact spaces such as social profile images or square print areas.

App icon tile 48 × 48 px with 12 px corner radius. For app listings, browser tabs, and platform profiles.

File formats SVG for digital and screen use. High-resolution PNG (2×, 3×) for documents, print, and raster contexts.

Additional Resources

Still have questions?

If you have any questions about our brand, assets, partnerships, or anything else — our team is ready to help. All the details you need are just one click away.

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