By Constantine Belov
By Tamta Suladze

What is an IB in Forex, and How Can You Set It Up?

What is an IB in Forex, and How Do You Set It Up?

The world of modern FX trading is multifaceted and complex. It involves the interaction and participation of many elements, including brokerage houses, traders, liquidity providers, service companies, and providers of technological solutions and systems, as well as introducing brokerage firms that fulfil several functions related to lead generation, attracting clients and creating the necessary conditions for their comfortable and successful interaction with their trading brokers. But what are they, and what is their uniqueness?

This article aims to answer the question of what an IB is in Forex, talk about its main types, functions, and responsibilities, and provide a short guide on how such a business model can be created.

Key Takeaways

  • IB is a bridge (intermediary) between FX brokerage firms and their clients, simplifying and accelerating lead generation processes in the first case and the convenience of working with the Forex market in the second case. 

  • IB uses marketing techniques and advertising campaigns to offer a universal way of interaction between FX brokers and their clients.

  • Introducing brokers can be individual and institutional units, affiliates, WL partners, and money managers.

What is Introducing Brokers in Forex Sphere?

Introducing Broker (IB) in the Forex industry plays a crucial role as a connecting link between traders and established brokerage firms. The primary function of a Forex IB is to leverage its network and expertise to introduce customers to reliable and reputable brokers, enabling the clients to participate in the Forex market.

How IB works in Forex

This relationship between the IB brokerage, the trader, and the broker is mutually beneficial. Traders benefit from the expertise and guidance of the IB, gaining access to better trading conditions and potentially advantageous terms offered by the broker. Meanwhile, brokers benefit from the IB's network and marketing efforts, expanding their client base and increasing trading volume.

By serving as a valuable intermediary, introducing brokers contributes to the growth and accessibility of the Forex market. They facilitate connections between traders and reputable brokers, fostering a symbiotic relationship that benefits all parties involved.

Fast Fact

IBs can be compensated through various reward models, including cost per acquisition (CPA), cost per lead (CPL), and revenue share.

Key Types of Forex Introducing Brokers

There are several key types of introducing brokers in the Forex industry. These types can vary based on their business model, target clients, and the services they provide. 

Also, the distinction between these types of IBs can sometimes overlap, as some IBs may offer a combination of services or operate in multiple categories. The specific nature of an IB's business model and services can vary depending on its expertise, resources, and target market. 

Here are some common types of IBs:

Types of IBs

Individual IBs

These are individual professionals who act as independent IBs. They often leverage their network and experience to introduce clients to Forex brokers. They may provide personalised guidance and support to their referred clients throughout trading.

By leveraging their expertise and relationships within the industry, independent IBs can provide personalised guidance and support to clients looking to enter the Forex market. They act as a bridge between clients and brokers, helping streamline the trading process and ensure clients have access to the best possible trading opportunities.


Affiliates are IBs who promote Forex brokers' services through online marketing sources such as websites, blogs, social media, or email marketing. They earn commissions or fees based on the clients they refer to the broker through their affiliate links or promotional efforts.

Money Managers

Money Managers are IBs who manage funds on behalf of clients and trade in the Forex market. They provide investment advice and execute trades on behalf of their clients using their expertise in the market. 

Depending on the client's needs, money managers may offer discretionary or non-discretionary portfolio management services. Discretionary portfolio management services give IB managers the authority to make investment decisions on behalf of their clients without prior client approval. In contrast, non-discretionary services require clients to approve each trade before execution. 

White Label Partners

White Label partners are IBs who establish a branded trading platform or brokerage solution using the technology and infrastructure provided by a Forex broker. They operate under their own brand and introduce clients to the broker's services, often benefiting from revenue sharing or mark-up spreads.

Institutional IBs

Institutional IBs are financial intermediaries that focus on serving institutional clients, such as hedge funds, asset managers, or corporations. These clients require specialised services that cater to their unique needs and objectives when it comes to trading in the Forex market.

Institutional IBs work closely with Forex brokerage houses to provide their clients access to the market and help them navigate the complexities of Forex trading. They also offer customised solutions such as API trading, white-label solutions, and sophisticated risk management tools to meet their clients' specific requirements. 

Regional or Local IBs

Regional or Local IBs focus on specific geographic regions or local markets. They have in-depth knowledge of the local market dynamics, regulations, and client preferences. These IBs often provide localised support, language assistance, and tailored services to clients in their respective regions.

Major Responsibilities and Functions of Forex Introducing Brokers

Now that you know what is an IB in Forex, it's time to talk about their functional responsibilities. Playing an important role as a link between brokerage firms and their customers, IBs help to overcome many barriers in their relationship and create the necessary conditions for their fruitful cooperation. In order to achieve efficiency in these processes, IBs fulfil a number of imperative responsibilities and functions described below:

Responsibilities and Functions of IBs

1. Client Acquisition

One of the primary roles of an introducing Forex broker is to acquire new clients for the Forex broker. IBs leverage their network, marketing efforts, and expertise to attract traders and investors interested in participating in the Forex market. They educate potential clients about the benefits of trading and the broker's suite of services. 

Through their extensive market knowledge, IBs can offer valuable insights into the Forex market, enabling perspective customers to make informed decisions. Ultimately, the IBs help to expand the client base of FX brokers by introducing new clients who are interested in trading Forex.

2. Compliance and Regulatory Issues

Introducing broker-dealers is subject to regulatory and compliance requirements that vary depending on the jurisdiction of the operation. To ensure conformity with applicable laws, regulations, and industry standards, IBs are expected to comply with these requirements in all their operations and marketing activities. 

This may entail obtaining operational licenses or registering with relevant authorities in accordance with local regulations to operate legally as an IB. It is imperative for IBs to consistently adhere to these regulations, thereby maintaining their credibility and trustworthiness.

  1. 3. Relationship Management

IBs maintain enduring relationships with their referred clients by fostering long-term partnerships. They offer personalised attention to ensure that clients receive the necessary support and assistance throughout their trading journey. 

IBs also provide periodic reviews, performance updates, and account management services to enhance client satisfaction and retention. The ultimate goal of IBs is to deliver a superior trading experience, which is achieved by consistently delivering unparalleled client service.

  1. 4. Marketing Campaign and Promotion

Introducing a Forex broker's services to potential clients requires the involvement of introducing brokerage firms, who are responsible for marketing and promotional activities. IBs often employ various channels, such as online advertising, social media, webinars, seminars, and educational content, to raise awareness about the broker's services. 

The direct purpose of IBs is to effectively communicate the unique selling points and benefits of trading with the broker. This task is accomplished by adequately conveying the benefits of the broker's services to the target audience. As a consequence, IBs' marketing efforts are a paramount component in the expansion of a Forex brokerage house's customer base and strengthening its market presence.

5. Support and Guidance

Introducing clients to the trading world can be daunting, which is why introducing broker-dealers exists. IBs serve as a constant support system and guide to their referred clients. Acting as a liaison between the clients and the broker, IBs are responsible for addressing any queries, resolving issues, and providing assistance with trading-related matters. 

In addition to these services, IBs may also provide clients with educational resources, market analysis, and trading strategies to help them make informed trading decisions. By offering these value-added services, IBs play a decisive role in ameliorating clients' trading experience and ensuring that they remain engaged and informed throughout their trading journey.

  1. 6. Account Opening and Onboarding

IBs make a decisive difference in assisting clients with the account opening process with Forex brokerage firms. Their services include guiding clients through the necessary documentation, compliance requirements, and account setup procedures. 

Additionally, IBs provide valuable assistance to clients in understanding the different account types, trading platforms, and available services offered by the broker. With their extensive knowledge and expertise, IBs are well-equipped to foster a smooth and hassle-free account opening process for clients seeking to engage in foreign exchange trading.

How to Become an Introducing Broker

The modern FX market is unthinkable without the work of Introducing brokers, the effectiveness of which determines the degree of success of interaction between brokerage companies and their client base. Introducing brokers is of no minor importance in the FX market, and as a consequence, there is a high need for services regulating and organising the relationship of the entities, as mentioned above, steadily increasing the growth of interest in creating their own IB business

Below is a list of critical points that must be considered in the creation process.

Things to consider in order to become an Introducing Broker
  • Forex Industry Research and Understanding

Gain a comprehensive understanding of the Forex industry, including how it operates, the role of brokers and IBs, the trading process, and the regulatory framework. This knowledge will help you make informed decisions and develop effective strategies as an IB.

  • Brokerage Partner Selection

  • Select a reputable Forex broker to partner with as an IB. Consider factors such as the broker's regulatory compliance, trading platforms, product offerings, commission structures, client support, and reputation in the market. Establish a relationship with the broker and ensure they have an IB program or partnership opportunity available.

  • Business Model Determination

Define your business model as an IB. Consider whether you want to operate as an individual or establish a legal entity, such as a partnership or corporation. Determine your target market, client acquisition strategies, and the services you will provide to clients.

  • Regulatory Requirements Awareness

Familiarise yourself with the regulatory requirements for IBs in the jurisdictions where you plan to operate. Different countries and regions may have specific licensing, registration, or compliance obligations. Ensure that you comply with the applicable regulations to operate legally as an IB.

  • Business Establishment

If required, register your business as a legal entity in accordance with the legal prerequisites of your jurisdiction. Consult with legal and financial professionals to ensure compliance with all necessary legal and tax obligations.

  • Marketing Plan Development

Create a marketing plan to attract clients to the Forex broker you are partnering with. Identify your target audience, develop marketing strategies, and implement campaigns to raise awareness about the broker's services and the benefits of trading through your IB program. Utilise various channels such as online advertising, social media, content marketing, and networking to reach target customers.

  • Client Onboarding and Acquisition Strategies Selection

Implement strategies to acquire clients for the Forex broker. Utilise your network, online marketing efforts, and industry knowledge to attract traders and investors. Guide clients through the account opening process, offer educational materials, and offer support and assistance to ensure a smooth onboarding experience.

  • Ongoing Support Provision

Continuously support and engage with your customers. Offer personalised assistance, address their queries and concerns, provide market analysis and trading education, and offer guidance on trading strategies. Build strong relationships with your clients to enhance client satisfaction and retention.

  • Regulatory Obligations Compliance

Ensure ongoing compliance with regulatory requirements, including reporting obligations, record-keeping, anti-money laundering (AML) and know your customer (KYC) procedures, and any other compliance measures specific to IBs. Stay updated on regulatory changes and adapt your operations accordingly.

  • Performance Monitoring and Evaluation 

Regularly monitor and evaluate your performance as an IB. Assess customer acquisition metrics, client trading activity, revenue generation, and client satisfaction. Identify areas for improvement and refine your strategies to optimise your performance as an IB.


Introducing brokers allows individuals to enter the world of trading and investing. The services provide a valuable opportunity for brokerage houses and clients to benefit from their cooperation. By referring clients to a specific brokerage house, IBs can increase their earnings, while the broker can attract new clients.

To comprehend what is an IB in Forex and succeed in this business, there must be a thorough understanding of the market, partner with a reputable brokerage firm, obtain the necessary licences, and build a loyal client base. Although it requires dedication and hard work, becoming a successful IB can be highly rewarding.


What is an Introducing Broker in the Forex sphere?

An IB is a market participant in the FX industry who acts as an official liaison between retail traders and brokerage entities. They refer clients to brokers and earn compensation based on their trading activity.

What are the primary functions of an Introducing Broker?

An IB's primary functions include client acquisition, account opening and onboarding, marketing and endorsement of broker services, providing customer support, and fostering long-term relationships with clients.

How do Introducing Brokers earn compensation?

IBs earn compensation through commissions or rebates based on the trading volume or spreads generated by the clients they refer to the FX broker.

Do Introducing Brokers need to be regulated?

IBs' regulatory requirements vary depending on the jurisdiction and their specific activities. IBs need to understand and comply with the regulatory and compliance obligations in their jurisdictions.

How can I become an Introducing Broker?

To become an IB, you can choose a brokerage partner, determine your business model, understand regulatory requirements, establish your business, develop a marketing plan, acquire clients, provide ongoing support, comply with regulatory obligations, and monitor and evaluate your performance as an IB.

Seeking answers or advice?

Share your queries in the form for personalized assistance.

By clicking “Submit”, you agree to the Privacy Policy. The information you provide will not be disclosed or shared with others.